ActionIQ CX Hub for Acquisition Marketing allows advertisers to focus on first-party data

ActionIQ has launched its CX Hub for Acquisition Marketing, a solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies. As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability. This solution covers all the key use cases of acquisition marketing, including prospecting, site personalization, retargeting, … More → The post ActionIQ CX Hub for Acquisition Marketing allows advertisers to focus on first-party data appeared first on Help Net Security.
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