By nature, we humans are emotional creatures with a myriad of feelings that continuously influence and shape our thoughts and decisions. Thanks largely to influences like Amazon and other leading online retailers, we’ve come to expect fast, easy, and differentiated interactions. For example, a search for gardening gloves can turn into a perfectly timed Alexa notification; the gloves are now half off and can be delivered tomorrow—would you like to order?
It’s these interactions that now conjure up positive emotions and keep us coming back for more. It’s not surprising that in a report from Accenture of 8,000 consumers surveyed, 91% said they were more likely to do business with brands that remember, recognize, and provide them with relevant recommendations and offers. In other words, we choose to buy from those that deliver simplified interactions that save us time and make us feel unique.
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