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Threat actors who send out phishing messages have long ago learned that zero-width characters and unrendered HTML entities can be quite useful to them. Inserting a zero-width character into a hyperlink can be used to bypass some URL security checks without any negative impact on the function of the link, while any unrendered entities can be used to break up any suspicious words or sentences that might lead to the message being classified as a potential phishing, without the recipient being aware of their inclusion.
http://news.poseidon-us.com/THbw27